Our entire lives, we were taught to believe that there were right decisions and wrong decisions; that the right decisions would deliver favourable outcomes and the wrong decisions, well…not so much.
But what if our teachers of old were wrong? With so many variables in any given situation, making the right decision 100% of the time is a pressure that no human being could possibly live up to.
That’s why the Law of Attraction (LOA) intrigues me. The LOA consists of three simple but profound truths that can be backed up by quantum physics:
- Absolutely everything is made up of energy. Yes, even us living, breathing humans.
- Energy vibrates. Yes, even us living, breathing humans.
- Things that vibrate at the same frequency attract each other. Yes…even us living, breathing humans.
An extract from The Easy-Going Entrepreneur: Using the Law of Attraction as your marketing strategy explains it best.
“A common way to demonstrate the Law of Attraction is through the example of the tuning fork first used by Dr. Masaru Emoto, author of the New York Times best-seller, The Hidden Messages of Water.
Emoto works with three tuning forks. Forks 1 and 2 are designed to vibrate 440 times per second, while Fork 3 vibrates 442 times per second. When he hits Fork 1 with a rubber hammer, Fork 2 immediately vibrates and gives off a sound because it resonates with Fork 1. However, Fork 3 remains silent. This shows that energies vibrating at the same frequencies somehow find each other.”
But what does this mean for us living, breathing humans? As humans, our feelings dictate our level of vibration. Quite simply: We attract what we feel.
The LOA plays itself out in many different ways every day. If we’re unhappy in our jobs, we’ll attract colleagues and clients who annoy us. If we’re worried about our finances, we’ll attract people and situations that challenge our cash flow. When we’re insecure about ourselves, we’ll attract partners who bring out our insecurities. Need I carry on?
When we tackle these challenges with the old way of solving problems, we may opt to get a better job, invest in a shiny object that promises to make us money, or find a new lover. Many of us have done at least one of these, and I’m sure we would agree that it’s always brought us back to the very same result.
Something has to change. But what? And how?
When we start solving problems the LOA way, the only work we have to do is to raise our vibration.
When we raise our vibration and become happier people, we automatically attract better opportunities for relationships, financial opportunities, and life in general.
TABLE OF CONTENTS
PART 1 - It’s not business, it’s personal
Chapter 1 - Challenge your old thinking patterns
Chapter 2 - Starting today, tell the story of your life the way you want it to be
Chapter 3 - Bring your “future you” into your present reality
PART 2 - Let’s get down to business
Chapter 4 - Get clear on the definition of marketing
Chapter 5 - Choose your business model
Chapter 6 - Identify your customer
Chapter 7 - Design your marketing message
Chapter 8 - Allocate your marketing budget
Chapter 9 - Putting it all together
Additional tips, tools, and tricks
References and recommendations